Save My Edges is a satirical, comedic video created for BET with a focus on creating brand engagement targeting Black women. Save My Edges pokes fun at the sacredness of Black women keeping our “edges” intact, also known as the hairline. The video features celebrity talent including Jordan Sparks, Tatyana Ali, Eva Marcille and Andra Day tickling viewers with a spoof pledge campaign to save our edges. The digital video went viral with its release.
SAVE MY EDGES
Save My Edges is a satirical video created for brand engagement that went viral. The video pokes fun at the sacredness of Black women keeping their edges intact, also known as the hairline. The video features celebrity talent including Jordan Sparks, Tatyana Ali, Eva Marcille.
